beehiiv vs Kit
Kit's free plan is far bigger — here's what you trade for it.
Kit (formerly ConvertKit) and beehiiv both serve independent creators, but with different audiences in mind: Kit leans toward creators selling courses or digital products by email, while beehiiv leans toward publishers building a media-style, ad- and subscription-monetized newsletter.
| beehiiv | Kit | |
|---|---|---|
| Free plan | Up to 2,500 subscribers, full features | Up to 10,000 subscribers (no automations) |
| Entry paid plan | Starts at $43/month (annual) | Creator plan from $33/month (annual, 1,000 subscribers) |
| Best suited for | Newsletter publishers, media-style growth | Creators selling courses, coaching or digital products |
| Built-in ads network | Yes (Boosts) | No — growth relies on your own funnels and referrals |
Kit's free plan is much more generous by subscriber count, and it's genuinely built for creators who sell something through email sequences and automations. If your newsletter itself is the product — through ads, sponsorships or paid subscriptions — beehiiv's publishing-first toolset fits better despite the smaller free tier.
Frequently asked questions
Does Kit support paid newsletters too?
Kit does support paid subscriptions, but its strength and most of its automation tools are built around selling products and courses rather than the newsletter itself being the paid product.
Which one is easier to start with for a complete beginner?
Both are approachable, but Kit's larger free tier (10,000 subscribers) gives more room to grow before you need to pay anything.