MailerLite vs Kit
General-purpose email marketing vs a platform built for creators who sell — what that means in practice.
MailerLite and Kit (formerly ConvertKit) can both grow and email a list, but they're built for different audiences: MailerLite is a general email marketing tool used by all kinds of businesses, while Kit leans toward creators selling courses or digital products by email.
| MailerLite | Kit | |
|---|---|---|
| Free plan | Up to 250 subscribers | Up to 10,000 subscribers (no automations) |
| Paid plans | $9–$18/month for basic tiers | Creator plan from $33/month (annual, 1,000 subscribers) |
| Core focus | General email marketing and automation | Creators selling courses, coaching or digital products |
| Native paid-subscription tools | No dedicated paid-newsletter feature | Yes, supports paid subscriptions |
Kit's free plan is much larger by subscriber count and its automation tools are built specifically around selling through email. If you mainly need affordable, general-purpose email marketing and automations without a creator-monetization angle, MailerLite is the cheaper entry point.
Frequently asked questions
Is MailerLite cheaper than Kit overall?
At small list sizes, MailerLite's basic tiers are cheaper, but Kit's free plan covers far more subscribers before you'd need to pay anything at all.
Which one is built for selling digital products?
Kit — its automation sequences and tagging are designed around selling courses, coaching and digital products, which MailerLite supports only in a more general way.