Pick a start date and how often you send — get a ready-made calendar of send dates.
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Consistency matters more than frequency for newsletter growth — readers get used to expecting your email on a predictable day. Pick your starting date and sending cadence below to generate a calendar of upcoming send dates. Once your sending rhythm is set, our subscriber growth calculator can project where consistency like this actually gets you.
Weekly is the most common cadence for growth-focused newsletters — frequent enough to stay top of mind, infrequent enough to keep quality high. Biweekly or monthly works fine for more in-depth, research-heavy content.
Try to avoid it — subscribers build a habit around a predictable day, and changing it tends to quietly lower open rates for a few sends.