Enter your subscriber count and niche — get a real price range for a primary sponsorship slot.
A secondary or smaller placement usually runs about half this range.
Sponsorship rates are usually quoted as CPM — cost per 1,000 emails sent. Multiply the CPM by your subscriber count (in thousands) to get a price for one primary placement. Rates vary a lot by niche, so pick the category closest to your own. If you're weighing sponsorships against paid subscriptions, our subscription pricing calculator covers the second option.
Advertisers pay more to reach audiences that are harder to reach and more likely to buy — that's why finance and B2B newsletters command far higher CPMs than general lifestyle ones.
Start near the middle until you have a track record of clicks and conversions to show, then move toward the top as you can point to real results.