Enter your monthly revenue goal and how many paying subscribers you expect — get a suggested price.
This works backward from your goal: divide the income you want by the number of paying subscribers you realistically expect, and you get the price per subscriber. We then check that number against what similar newsletters typically charge, so you don't price yourself out of the market by accident. If sponsorships are also on the table, check our sponsorship rate calculator for that side of the equation.
It's the commonly cited range across beehiiv, Substack and Ghost paid-newsletter benchmarks for individual creators — highly specialized B2B or finance newsletters often go well above it.
Many successful paid newsletters do — a lower tier for the newsletter itself and a higher one that adds perks like a community or archive access, rather than a single fixed price.