Pick your niche, enter your rates — see how they compare to typical industry ranges.
Open rates and click-through rates vary a lot by niche, list source and audience — there's no single "good" number. This checks your rates against typical published ranges for your category, so you have a rough sense of where you stand.
Different audiences check email at different rates, and list quality varies — a tightly engaged finance list often opens more than a broad lifestyle list, for example.
Not necessarily. List age, sending frequency and subject lines all affect open rate — use this as a rough gut check, not a diagnosis.